square format -lomography- hasslebald camera.

The Hasselblad cameras have been around since world war two. The year 1940 the Swedish air force was struggling to equip themselves with the right aerial tools, a 34-year-old called victor had made a reputation of himself as a camera expert.  He had published several articles on photography and technical issues, and of course, his family’s name was on the most successful photo supply chain in the country. It was almost a given that the Swedish military would turn to Victor for help. An intact German aerial surveillance camera was recovered on Swedish soil, becoming the inspiration for the HK-7. His brother Hasselblad which is how the camera got its name, reversed the engineering the German camera which is the very first Hasselblad camera. Which he wanted to design so it could perfectly fit in his hand which he did.

  • The contrast of the photo creates depth within the detail being shown of the moon rock floor and sharpens the reflection in the helmet creating an image within an image.
  • The shadows define the highlights of the structure’s of the rock and the suit although it may not be all clear it still creates a beautiful image.

120mm is better than 35mm film because 35mm film is small but portable but collects less details unlike 120mm film that collects more of what your taking the photo off and The first square format camera was made by Rollei in 1929. The square format camera has been used by a lot of photographers such as Richard Avedon, Irving Penn, and Diane Arbus. Hasselblad who was the mark of choice for many photographers, used the square format in its film camera from 1948-2002.

as you can see below 120mm shows more on the photo and its more defined unlike 35mm.

Lomography is style of pop photography based on the quirky cameras by Austrain camera manufacter known as Lomo.

diana f+ camera

Diana camera is an inspiration of the 1960’s it creates beautiful photos that cast colors and and shadows within taking the photo. Giving it a vintage style in my opinion its beautiful and its a brilliant style.

The Diana camera is a plastic bodied toy camera using 120 rollfilm and 35 mm film. The camera has a simple plastic meniscus lens.The Diana frequently suffers from light leaks, film advance issues, and other problems. however it still creates beautiful pictures giving it a retro look for example:

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