Instagram is a very popular social network starting off with 10 million users at the time but now instagram has 1 billion user’s worldwide ,originally it was an app called Burbn which allowed people to check-in where they are on the mobile app, Burbn eventually developed into the site we know now as instagram.
Instagram over the years has added new features and has changed their logo. When changing their logo Ian who designed instagram spent 2-3 months re-creating the logo, by doing this he got his team to draw the original logo from memory and when looking at what people drew he saw the most common thing people remembered was the rainbow at the top and the lense of the camera and the square shape , so in conclusion he came up with multiple new designs some were too bold and too much and he wanted something much simpler and that is why all the new features have been added and changed instagram completely for the better.
The reason behind wanting the app so simple is from user experience, as when someone wants to go on the app they would like to know what to do and find it easier to guess and learn instead of having something much more complicated to use and understand. Which is why it’s so popular because it’s so simple to use.
However instagram has gone from just posting pictures to now competing on who has the most followers and likes which causes anxiety and people feeling down about themselves, which is what instagram is not about, it is originally about sharing photos which you get Different perspectives from and seeing the world through other people’s eyes. Instagram has also gained a new feature which is a bottomless scroll where you can scroll and scroll and the page never ends not giving people to have a stopping que.
No matter how much instagram changes for the best of the US experience the biggest challenge for instagram is staying instagram.
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